Word problems help us by placing the problem in an understandable way that makes sense - more real than just an equation (number sentence).
We can imagine the situation (context) easily and logically apply strategies to help solve the problem.
The most important thing we need to remember is that if you can't solve the problem with one strategy try another and another until you do - perseverance - something Albert Einstein knew something about:
A Great problem solving web site is: http://resources.woodlands-junior.kent.sch.uk/maths/wordproblems/index.html